The Ultimate Fighting Championship (UFC), under the leadership of Dana White, is seeking a substantial financial commitment from its future broadcasting partner.
Recently, UFC 314 showcased exciting matches, including Paddy Pimblett`s victory over Michael Chandler and Alexander Volkanovski`s featherweight title defense against Diego Lopes, followed by his acceptance of a challenge from Movsar Evloev.
The timing of these events is significant as ESPN`s negotiation period is nearing its end.
Dana White, the president of the leading mixed martial arts organization, has provided updates regarding the company`s broadcasting future.
UFC Seeks Billion-Dollar Annual Broadcast Rights Fee
During the post-fight press conference for UFC 314, Dana White addressed questions about the future broadcast home of UFC events.
He indicated that the UFC is open to various proposals.
White stated that they will explore options once the negotiation window officially opens, suggesting the possibility of broadcasting across multiple networks, similar to other major sports leagues.
He expressed satisfaction with the current relationship with ESPN, acknowledging initial challenges but highlighting the positive current standing.
Despite the positive relationship with ESPN, White remained non-committal about renewing the partnership, emphasizing his positive experience with the network.
When questioned about maintaining the current schedule of 43 annual events, White explained that the number of events would depend on the needs of the broadcasting partner, whether it be ESPN or another network.
He noted that network requirements and existing programming schedules influence the number of UFC events.
In response to media reports of the UFC seeking $1 billion per year for broadcasting rights, White confirmed the figure, stating it “Sounds good to me.”
Joe Rogan Discusses Attempt to Advise Dana White on UFC Decisions
Dana White is recognized for his successful management of the UFC, transforming it into a global sports powerhouse.
However, Joe Rogan suggests that White`s decisions are not always flawless.
Rogan, a well-known podcaster, shared insights into a conversation where he attempted to caution White against what he perceived as a significant error.
Rogan revealed his efforts to dissuade White and the UFC from making a decision he believed to be a major mistake.
Benedict Kingsley 
Rupert Hartwell